Edward McMahon is no stranger to the world of fashion — or to Robert Talbott. A longtime collaborator, Ed has been an integral part of the brand’s history, and with the relaunch of Robert Talbott, his return feels perfectly timed. As Ed himself says, “Robert Talbott has such storied heritage, and with the relaunch of the brand, I’m so proud to have been chosen to represent them again. It is truly a brand that I hold dear.”

A Journey Defined by Balance

Born and raised in California to an immigrant family, Ed spent much of his childhood immersed in the cultures of Europe and Asia. This unique upbringing instilled a blend of old-world values and California’s signature laid-back lifestyle — qualities that now define both his personal style and his connection to Robert Talbott. “I spent most of my life blending the old-world traditional values that I was raised with into the California lifestyle that I was being raised in,” Ed shares.

Ed’s modeling career began by chance during a backpacking trip through Europe, where he was discovered by a Milanese agency. Over the years, his path took him around the globe, but his heart always led him back to California. “For many years, I spent my time in Europe, living, learning, and appreciating it immensely, but I would always come home to California where my heart was,” he says.

Why Robert Talbott Resonates

It’s no surprise that Robert Talbott’s approach to blending timeless craftsmanship with a relaxed California aesthetic feels like home to Ed. “The clothes are of the finest European quality yet designed for the California lifestyle in mind. The sophistication of the design mixed with just the right amount of playfulness, luxurious fabrics, and European tailoring is truly unique,” he explains.

For Ed, personal style is all about balance and versatility. He describes his ideal look as pairing classic and modern elements: “I love the idea of mixing neutral-tone knit pieces with slacks or jeans and sneakers or loafers. It’s a cool, sophisticated, and comfortable way to express your personality.”

The Joshua Tree Shoot

Ed’s return to Robert Talbott was marked by an epic campaign shot in the iconic desert landscapes of Joshua Tree. “The environment was harsh but stunning and really showcased the garments. Being able to capture the sunrise, the sunset, the details — it was truly amazing by this gifted crew,” he says.

The shoot wasn’t without its challenges — like run-ins with prickly cacti — but for Ed, the sense of teamwork and shared purpose made it all worthwhile. “Energy and purpose are key, and when you have a collective with those ideals, the results reflect that,” he notes.

A Legacy That Resonates

Over the years, Ed has witnessed the deep emotional connection people have with Robert Talbott. “I’ve been approached numerous times by people with a story of Robert Talbott clothing,” he shares. “It may have been the first tie that their father bought for them for graduation, a shirt that they wore to their first interview, or a jacket that resonated with them every time they wore it.”

Ed hopes this relaunch will inspire a new generation to create their own stories with the brand. 

“My hope is that Robert Talbott will once again become that brand that spoke to so many people just as it has for me.”